Graphic design stands as a pivotal force, notably in the commercial property sector. It operates as a tool to communicate and market properties to potential clients. A well-crafted logo, website, brochures, signage, and other marketing materials have the power to convey professionalism, credibility, and quality, thereby shaping perceptions of properties and the associated brand.
For commercial property websites or social media channels, let's explore four upcoming graphic design trends for 2024 and their implications:
Surrealism:
Driven by the surge in AI technology, the surrealistic trend in graphic design is gaining ground. Surrealism, characterized by uncanny and unexpected imagery, aims to evoke intellectual and emotional responses while offering fresh perspectives. Vibrant and bold colour schemes in unconventional combinations create depth and visual intrigue. Engaging user participation through gamification or interactive elements that challenge perceptions can elevate a website's appeal to the digitally savvy audience.
Nostalgia:
Anticipated as a popular trend in 2024, nostalgia's appeal spans various eras, with predictions ranging from a look back at the 60’s and 70’s to an Art Nouveau aesthetic.
Regardless of the specific period, nostalgia taps into emotions, fostering familiarity and comfort. Embracing retro fonts, vintage colours, or iconic imagery from the past can resonate well within the commercial property sector.
Quiet Luxury:
This trend, influenced by the "aspirational aesthetic" prevalent in social media, champions minimalism and elegance through a neutral colour palette. Introducing the concept of quiet luxury into a commercial property website design evokes sophistication, exclusivity, and refinement.
Employing ample white space, streamlined navigation, and elegant typography creates a serene browsing experience. Highlighting high-resolution, professional photographs showcasing luxurious property details solidifies this sense of opulence and exclusivity.
Eco-concerns:
Environmental sustainability remains a focal point in modern design. Incorporating nature-inspired imagery, earthy tones, and visuals showcasing eco-friendly elements within properties communicates a dedication to sustainability.
Highlighting environmentally friendly amenities and optimizing the website for energy efficiency further reinforces this commitment to eco-concerns.
For commercial property professionals seeking stress-free web solutions aligned with these graphic design trends, Zipbox offers swift, cost-effective setups. Explore how our services cater to your needs on the Zipbox website.