VR creates a three dimensional environment in 360 degrees that immerses users via a headset. It began as a gaming gimmick but has quickly filtered into the business world. What are its benefits and uses in the commercial property world?
It saves time. Prospective buyers no longer need to spend a large amount of time visiting many properties. They can put on a VR headset and take a 360º walk through places before deciding which ones they’d like to see more of.
If a client arrives at an empty property VR allows them to view, for example, a furnished office. They can even choose what style they want. Statistics show that most buyers prefer viewing a property with staging and virtual staging is more than 90% cheaper than actual.
Yet again if a property is still to be built VR can produce a 3D architectural visualization of a proposed exterior.
It saves money. There would be the cost of the VR headgear but it’s not always necessary. A guided video tour of a property only requires a panoramic camera and basic rendering.
It provides a worldwide reach which opens up marketing opportunities with 360º VR promotional videos, VR advertisements and social media integration.
Finally it reduces risks. Training is one of the main applications of VR. It immerses employees into the real life environments of such industries as construction and manufacture.