Making the most of your website

We’re website experts, so we know how important it is to look after your site. We also know how time consuming and stressful website management can be. That’s why we’ve pulled together some useful hints and tips to help you analyse and improve the effectiveness of your website. You may need assistance from your web developer to implement some of these but most can be done by anyone in your business!

Website Grader and Free Grader

There are many useful tools out there you help you measure your business. Two of our favourites are Website Grader and Free Grader.

These objectively assess your website on a number of factors, including performance, search engine optimisation (SEO), mobile and security. Good SEO practice, for example, helps your website move up the rankings on search engines which makes it much easier for users to discover, increasing your potential customers!

Website grader reddin-clancy

Measure your website traffic

To know how effective your website is you must understand how many people visit it and how they travel around the site. One of the easiest ways to do this is to use Google Analytics. This is a great free Google service that tracks your website traffic and the patterns of your visitors, analysing every page of your site. This data is extremely useful in understanding how effective your site is and who is visiting it.

Google analytics

Find out more about Google Analytics and how to access it

Using Social Media

Social media is a great way to connect with your customers on a personal level, it is also becoming essential for promotion and brand awareness. We know that social media can be daunting, with so many platforms out there, so we have compiled some tips and advice to help out:

Getting started with social media

5 social media tools that make online marketing easier

If you need any help with the above suggestions, please don’t hesitate to contact us. Or if you are struggling to find the time to manage your website or looking to replace it then we can help. ZipBox creates and manages your site for you, customising it to suit your branding and automatically pulling in your property listings from NovaLoca. Our sites score 100% on Website Grader, are easily updated and mobile friendly.

Get started now or call Robbie on 01767 400 085.